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TOMG309-17B (HAM)
Sustainable Events Operations and Venue Management
20 Points
Staff
Convenor(s)
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Anne Zahra
a.zahra@waikato.ac.nz
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Lecturer(s)
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Jiwon Lee
11:00-12:00 on Thursday (by appointment)
jiwon.lee@waikato.ac.nz
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Administrator(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5 or 9 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
Paper Description
This paper and its content is framed around a central question: "Is it desirable, or even possible, for events to be sustainable?"
Paper Structure
This course includes a strong practical/experiential learning element. Participants will:
- Visit venues to see how professionals manage sustainability issues (all)
- Develop expertise in a specific sustainability issue (venue management, energy, transportation, gas emission, resource use, waste and water management etc.) and present this through a seminar and case study. Each student will undertake an analysis of one of the weekly topics - from Week 3 to Week 9 – to assess “ Is it desirable, or even possible, for (your specific topic) to be sustainable at an event, and why?” (group)
- Apply your "fresh eyes" to an events venue: to investigate real world issues relating to the specificexpertise that you will develop and - evaluate the venue from 4 perspectives: the venue manager, the event organiser, attendees and sponsors (individual)
- Plan, deliver and evaluate a zero-waste event: concept, planning & delivery of a small event (group)
The overarching question is explored through active engagement with theory, event strategies and industry practice within an integrated sequence of topics, individual and group work.
Pedagogical tools will include seminars, hands-on design, role play, invited industry speakers and preparation of a small event.
The format of twice weekly two hour scheduled lectures is:
- Day One – Lectures, event preparation
- Day Two - Individual seminars, group work and site visits, event preparation
Learning Outcomes
Students who successfully complete the course should be able to:
Assessment
- Annotated bibliography provides up to date literature to be added to course reading
- Lectures provide concepts to guide analysis and evaluation of management practice
- Guest Lectures from venue managers and architects provide industry insights
- Site Visits to venues provide opportunities to evaluate practice
- Experiential learning through delivery of a real event
- "Fresh eyes" assessment requires critical reasoning skills
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 1:0. There is no final exam.
Required and Recommended Readings
Required Readings
Jones, M. (2014) Sustainable event management: A practical guide (2nd ed.). London, UK: Routledge.
Access the textbook here. Please be aware that the copyright license only allows three people to access the book simultaneously. You are able to download PDFs of chapters so whenever practicable please consider your classmates and do this.
Recommended Readings
Finkel, R., McGillivray, D., McPherson, G., & Robinson, P. (2013). Research themes for events. Wallingford: CABI.
Jackson, N. A. (2013). Promoting and marketing events: Theory and practice. New York, NY: Routledge.
Quinn, B. (2013). Key concepts in event management. London, UK: SAGE.
Raj, R., Walters, P., & Rashid, T. (2013). Events management: Principles & practice (2nd ed.). London, UK: SAGE.
Rojek, C. (2013). Event management. In T. Blackshaw (Ed.), Routledge handbook of leisure studies (pp. 493-505). New York, NY: Routledge.